Disney has humor and unexpected sense of social

The european Facebook-community is celebrating a fast growing viral event exchanging profile pics with cartoon heroes to remember and celebrate childhood memories.

http://www.facebook.com/event.php?eid=145032082210622

So far almost 350.000 people participate in the event that is planned to last until 11/30 this year.

Obviously this is (at least) a creative interpretation of copyrights … as people simply don´t own the character and/or pictures of it. Though it´s hard to see any other economic relevance than a nice promotion for the respective copyright holders, rumours now say that lawyers are lining up to sue everybody for copyright fraud.

The organizers already created a public group to support the participants and ensure basic legal information
http://www.facebook.com/home.php?sk=group_149895531723565

But the by far best reaction comes from a player we´d all probably would not have expected.  Disney itself added a folder to their local Facebook-Page providing pictures explicitly for the event.

http://www.facebook.com/WaltDisneyStudiosDeutschland

This was a big surprise for me as I wouldn´t have expected rigid and tough Disney to react this way. But it seems they realized that acting like this costs very little and provides great marketing value – exposure, sympathy, fans … and sells more Disneyland and movie tickets – and DVD´s.

Well done Mickey!!!!!!!!!!

 

Kommentar verfassen

Trage deine Daten unten ein oder klicke ein Icon um dich einzuloggen:

WordPress.com-Logo

Du kommentierst mit Deinem WordPress.com-Konto. Abmelden /  Ändern )

Google Foto

Du kommentierst mit Deinem Google-Konto. Abmelden /  Ändern )

Twitter-Bild

Du kommentierst mit Deinem Twitter-Konto. Abmelden /  Ändern )

Facebook-Foto

Du kommentierst mit Deinem Facebook-Konto. Abmelden /  Ändern )

Verbinde mit %s